Our words are more than a simple platitude…
Mission – is what we do: We align people with purpose and connect reputations to results that matter.
Vision – a transcendent description of something epic or transformational: We make lifework more meaningful and relevant.
Values – the beliefs and behaviors that are core to our culture: Audacity, Curiosity, Transparency, Integrity, Ingenuity, and Necessity — ACTION
Purpose – is why we exist: Our purpose is to help people discover “y” and experience the joy of relevancy.
Promise – is what we claim we do: Make lifework more meaningful and relevant.
Position – how we are relevant in the minds of our consumer: Autonomous performance reviews, gap analysis, brand productivity and efficiency, pScore®.
Strategy – an action plan for how we do it: Using a patent-pending, proprietary, machine-learning algorithm, we enlighten and empower®
Goal – is an achievable and measurable economic outcome: We will develop the master algorithm that accurately and computationally measures brand authenticity, relevancy, and efficiency for our members.
Functional Need – is a useful and practical consumer need: We facilitate and curate meaningful connection.
Emotional Need – is a demonstrative, affective, heartfelt need: We validate people.
Social Need – is a desire to associate: We validate and facilitate meaningful connections of like-minded people.
At keydiscovery®, we verify purpose and validate people. When others say “x”, we ask “y”? We’re focused on “why.”